Question 1

What is Imara Logic?

Accepted Answer

Imara Logic is a WhatsApp Business automation platform for small and medium businesses in Kenya and across Africa. It puts WhatsApp, Instagram DMs, and Facebook Messenger into one shared inbox, uses AI to reply to common customer questions instantly, and passes ready-to-buy customers to your sales team with full chat history.

Question 2

Who is Imara Logic built for?

Accepted Answer

Imara is built for any business that manages customer conversations on WhatsApp — fashion retailers, electronics shops, salons, restaurants, real estate agents, and service businesses. If your team is spending hours answering the same questions on WhatsApp, Imara is built for you.

Question 3

Is Imara Logic only for Kenyan businesses?

Accepted Answer

Imara Logic was built in Kenya and is optimized for the East African market, but it works for any business on the African continent. We support M-Pesa billing and ODPC compliance natively, with support for other regional payment methods and regulatory frameworks on our roadmap.

Question 4

How is Imara different from a regular WhatsApp chatbot?

Accepted Answer

A regular WhatsApp chatbot follows a fixed menu or decision tree. Imara's AI understands natural language — a customer can type anything and the AI finds the right answer. More importantly, Imara knows when to hand the conversation to a human agent, with full chat context attached. It's the combination of AI speed and human judgment that closes deals.

Question 5

Is Imara Logic an official Meta partner?

Accepted Answer

Yes. Imara Logic is a registered Meta Tech Provider and official WhatsApp Business API partner. This means we have direct API access, faster issue resolution with Meta, and the ability to onboard your WhatsApp number properly without the restrictions of the free WhatsApp Business App.

Question 6

Do I need a WhatsApp Business account to use Imara?

Accepted Answer

You need a phone number that can be migrated to the WhatsApp Business API. If you currently use the WhatsApp Business App, we can migrate your number. We handle the entire setup process — you don't need to apply to Meta directly.

Question 7

What's the difference between WhatsApp Business App and WhatsApp Business API?

Accepted Answer

The WhatsApp Business App is a free mobile app limited to one device and one user. The WhatsApp Business API (which Imara uses) allows multiple team members to manage conversations simultaneously, enables automation and AI replies, supports message templates for proactive outreach, and provides analytics. The API is required for any serious business using WhatsApp at scale.

Question 8

How long does it take to set up Imara?

Accepted Answer

Most businesses are live within 24–48 hours. Our team handles the WhatsApp number verification, Meta Business verification, and initial AI training. You fill in a short setup form and we do the rest. For enterprise customers with complex integrations, setup can take up to one week.

Question 9

Can I keep my existing WhatsApp number?

Accepted Answer

Yes. We can migrate your existing WhatsApp or WhatsApp Business App number to the API. The number remains yours — your existing contacts and chat history are not affected. There is a brief verification window (usually under 24 hours) during the migration.

Question 10

Does Imara work with Instagram DMs and Facebook Messenger too?

Accepted Answer

Yes. Imara unifies WhatsApp, Instagram Direct Messages, and Facebook Messenger into one inbox. Your team sees all three channels in one place and can reply from any channel. The AI covers all three channels simultaneously.

Question 11

What is the WhatsApp 24-hour rule and how does Imara handle it?

Accepted Answer

Meta's 24-hour rule means you can only send free-form messages within 24 hours of a customer's last message to you. After 24 hours, you must use a pre-approved message template. Imara tracks conversation windows automatically and prompts your team to use templates when needed — preventing delivery failures and Meta policy violations.

Question 12

What kinds of questions can Imara's AI answer automatically?

Accepted Answer

Imara's AI handles the questions your team answers most — product prices, stock availability, delivery times, payment methods, business hours, location, and order status. You train it on your product catalog, price list, and FAQs. It can also collect customer information (name, location, order details) before passing to your team.

Question 13

Can I control when the AI replies vs when a human replies?

Accepted Answer

Yes. You decide which conversations the AI handles and which go straight to a human. You can set rules by keyword, channel, time of day, or conversation stage. For example: AI handles all first-contact questions 24/7; human agents take over when a customer says 'I want to buy' or asks for a price above a certain amount.

Question 14

Will my customers know they're talking to AI?

Accepted Answer

That's up to you. Imara can be configured to identify itself as an AI assistant or to reply on behalf of your brand name without mentioning AI. Many of our customers use a persona name like 'Zuri from [Business Name]'. We recommend being transparent — customers generally appreciate fast, accurate AI responses.

Question 15

Can the AI remember context from previous conversations?

Accepted Answer

Yes. Within an active conversation, the AI remembers everything that has been said and uses that context in its replies. For returning customers, Imara stores conversation history so your team can see what was discussed previously — though the AI's active context is per-conversation.

Question 16

What happens when the AI doesn't know the answer?

Accepted Answer

When the AI encounters a question outside its knowledge, it routes the conversation to an available human agent with the full chat history attached. The transition is seamless — the customer does not experience a gap or confusion. You can also configure the AI to say 'Let me connect you with our team' before handing over.

Question 17

How much does Imara Logic cost?

Accepted Answer

Imara Logic has three main plans: Free (75 conversations/month, 1 team member), Starter at KES 5,000/month (3,000 conversations, up to 5 team members), and Professional at KES 15,000/month (15,000 conversations, unlimited team members). All paid plans include a one-time setup fee of KES 5,000 that covers WhatsApp number onboarding and initial AI training.

Question 18

Is there a free plan?

Accepted Answer

Yes. The free plan includes 75 conversations per month and 1 team member seat. It's a real working plan — not a trial — so you can use it as long as you like. When your conversation volume grows, you upgrade to a paid plan.

Question 19

What is the setup fee for?

Accepted Answer

The one-time setup fee of KES 5,000 covers your WhatsApp number verification with Meta, business account setup, initial AI training on your product catalog and FAQs, and a 1-hour onboarding call with our team. It's a one-time charge — no recurring setup costs.

Question 20

Do I pay extra for WhatsApp message costs?

Accepted Answer

WhatsApp Business API messages have a small per-conversation cost set by Meta, which varies by country and message type. For most Kenyan businesses, this cost is minimal (a few cents per conversation). Your Imara plan includes your platform subscription; Meta's message costs are billed separately and transparently. We'll show you exactly what to expect during onboarding.

Question 21

Can I pay with M-Pesa?

Accepted Answer

Yes. We accept M-Pesa, card payments (Visa/Mastercard), and bank transfer. M-Pesa is our most popular payment method for Kenyan customers. Monthly billing is automated via M-Pesa's recurring payment system.

Question 22

Can I cancel anytime?

Accepted Answer

Yes. There are no long-term contracts. You can cancel your subscription at any time from your account settings. Your account remains active until the end of the billing period. Data export is available before cancellation.

Question 23

Do I need to be technical to use Imara?

Accepted Answer

No. Imara is designed for business owners and their teams, not developers. Setting up automations, training the AI, and managing conversations requires no coding. Our team handles the technical WhatsApp API setup. If you want to build custom integrations, we also offer a full API.

Question 24

Can Imara integrate with my existing CRM or software?

Accepted Answer

Imara has built-in CRM functionality for managing leads and contacts. For integrations with external tools (Shopify, WooCommerce, Google Sheets, Salesforce, or custom systems), we offer a REST API and webhook support on Professional and Enterprise plans. Our team can also build custom integrations on request.

Question 25

Is my customer data safe with Imara?

Accepted Answer

Yes. All data is encrypted in transit (TLS 1.3) and at rest. We do not sell or share your customer data with third parties. Your conversation data is stored on servers in Africa. You can request a full data export or deletion at any time. See our Privacy Policy for full details.

Question 26

Is Imara ODPC compliant?

Accepted Answer

Yes. Imara Logic complies with the Kenya Data Protection Act 2019 as administered by the Office of the Data Protection Commissioner (ODPC). We are also GDPR-compatible for businesses with EU customers. Our data handling practices, retention policies, and deletion procedures meet these requirements.

Question 27

We're losing leads because we reply too slowly — can Imara help?

Accepted Answer

This is the most common reason businesses come to us. Imara's AI replies in under 10 seconds, 24 hours a day. The moment a customer messages you, they get an instant, accurate reply. Studies show businesses that reply within 1 minute convert significantly more leads than those who reply hours later. Imara ensures you are always that fast.

Question 28

My team spends hours answering the same questions — what can Imara do?

Accepted Answer

Imara's AI handles the repetitive questions — price, stock, delivery, payment methods, business hours — so your team only deals with conversations that require human judgment. Most of our customers report their team's WhatsApp workload dropping by 70–80% within the first month, freeing them to focus on closing sales.

Question 29

We miss leads that come in after business hours — does Imara cover that?

Accepted Answer

Yes. Imara's AI is active 24/7 including nights, weekends, and public holidays. Customers who message at 11pm get an instant reply. Their details are captured, their questions answered, and if they're ready to buy, the conversation is flagged for your team to pick up first thing in the morning — with full context.

Question 30

We have a large team — how does Imara handle message routing?

Accepted Answer

Imara's shared inbox supports unlimited team members on the Professional and Enterprise plans. Conversations can be assigned automatically based on rules (channel, product type, customer tier, language) or manually by a team lead. Every agent sees the full conversation history, so there's no 'who talked to this customer?' confusion.

Frequently Asked Questions

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