Customer story · Krusty's · Uganda

809 food orders in a month —all on WhatsApp.

Krusty's runs its whole food-delivery business from the WhatsApp line its customers already use. With Imara, orders, delivery zones, riders and payments all run through one chat — and the owners watch it add up in real time. In the last 30 days that was 809 orders and UGX 22M in sales.

See how it works
809
orders in 30 days
UGX 21.9M
sales through WhatsApp
UGX 27,148
average order value
709
orders delivered or picked up

Krusty's

Takes orders 24/7 · online

Hi, I'd like to order 🍔7:12 PM
Welcome to Krusty's! 🍔 Today's favourites: • July Combo Deal — UGX 20,000 • Deal-2 Beef Burgers — UGX 15,000 • Loaded Fries — UGX 8,000 Tap Menu to build your order 👇7:12 PM
1 July Combo + Loaded Fries7:13 PM
Your order: 1× July Combo Deal — 20,000 1× Loaded Fries — 8,000 Delivery (Ntinda) — 3,000 Total: UGX 31,000 Send the amount to our Mobile Money line and reply with the confirmation 📲7:13 PM
Sent ✅ ref TXN88427:15 PM
Payment received, thank you! 🎉 Order KRY-5743 is with the kitchen. Rider Brian is on the way 🛵 — you'll get updates here.7:16 PM
✓ No app to download✓ Pay by Mobile Money✓ Live delivery tracking
Krusty's classic beef burger
Krusty's grilled chicken burger
Krusty's wings combo
Krusty's Silverback wrap
Krusty's halal snack pack
Krusty's fried chicken burger

Real dishes from Krusty's menu — the same items customers order on WhatsApp.

The challenge

Demand was on WhatsApp.Running it there wasn't.

Customers already wanted to order on WhatsApp — but every order meant typing back and forth, working out delivery fees by hand, chasing a rider, and confirming Mobile Money one message at a time. At a few orders a day it was manageable. At hundreds a week, orders slipped, fees were guessed, and there was no clear picture of the day's takings.

The solution

One WhatsApp line that runsthe whole kitchen.

Imara turned Krusty's WhatsApp number into a full ordering system — the menu, delivery, riders, payment and reporting all in one place.

The menu lives in the chat

Customers browse the full menu and build their order inside WhatsApp — combos, sides and all. Krusty's updates prices or marks an item sold out from their dashboard in seconds.

Delivery zones that price themselves

The bot works out the delivery fee from where the customer actually is — matching their pin to a zone and distance — so every order quotes the right fee automatically.

Riders dispatched, customers tracked

Each order is assigned to a rider and the customer follows it from 'preparing' to 'on the way' to delivered — so the kitchen stops fielding 'where's my food?' calls.

Mobile-money payment, confirmed fast

Customers pay by sending Mobile Money to Krusty's line, and the team confirms it in one tap before the order moves to the kitchen. No card machine, no app for anyone to download.

One live board for the kitchen

Every order lands on a single screen — new, preparing, ready, on the way — so nothing gets lost on paper during the rush, even at 800+ orders a month.

Real numbers, every day

Owners see orders, revenue, average order value and best-selling items in real time — the same report that shows UGX 22M in sales across the last month.

The results · last 30 days

A month of real orders,on one screen.

Krusty's · Order Reports · 30 days
Live
809
Total orders
UGX 22.0M
Revenue
807
WhatsApp orders
UGX 27,148
Avg. order
709
Delivered / picked up
678
Delivery orders
UGX 21.9M
WhatsApp revenue
2
In-store (POS)

Top menu item

July Combo Deal501 soldUGX 10.02M

807 of 809 orders came through WhatsApp — the channel Krusty's customers already live on

Run yours the same way

Your customers are already on WhatsApp.Take their orders there.

Book a short demo and we'll set up WhatsApp ordering with your own menu, delivery zones and payment — the same system running Krusty's kitchen.

For restaurants & food businesses See the full feature list